Strange New Products: Dawn Direct Foam

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Dawn Direct Foam

by Steve
Monday, August 15, 2005

Proctor & Gamble's biggest product launch in the dish washing soap category in the past several years is "Dawn® Direct Foam™". Announced last week, this new soap claims that it will prevent oil and grease from entering your washing sponge.

The company says that the new soap uses a high performance microemulsion technology that contains special solvents to absorb significant amounts of grease. A microemulsion is a thermodynamically stable dispersion of oil in water. "Micro" droplets of oil have ultra-high surface area and are capable of absorbing significant amounts of grease, allowing Dawn Direct Foam to absorb the grease, locking it into the foam, similar to the way a vacuum absorbs dirt.

P&G goes on to say that traditional dishwashing liquids merely lift and surround grease, and will redeposit it onto other dishes. With Dawn Direct Foam, the grease actually becomes part of the foam (much like sugar dissolved in coffee) and cannot be removed. Once trapped, grease washes away cleanly with no effort, so the sponge stays clean and no greasy residue remains on the dishes.

Bottles of Dawn Direct Foam come with a foaming pump dispenser. It should be on store shelves right now.

14 Comments:

This sounds like an old product with a fancy new look and claims of greatness, but IT WORKS SO WELL...REALLY! I love it!

By Anonymous, at 11/10/2005 06:34:00 PM
This is a great product. The pump makes cleaning dishes so much easier. I'm hooked and won't use anything else.

By Anonymous, at 1/29/2006 03:21:00 PM
you are gay, this site is gay, this product is gay!

By Anonymous, at 5/18/2006 07:53:00 PM
This product works excellent! Dawn direct foam is the best douche I have ever tried, of all the femenine products out there. Thank you Dawn direct foam!

By Anonymous, at 8/14/2006 12:25:00 AM
have been on treatment for Hep C for the past 6 months so the past few months my house cleaning as been a bare miniume. after my last bout of bed rest I went to the store and bought the Dawn Direct Foam. it took me 5 days to clean what should have taken 3 hours normally. this should give an idea of how sick and weak i've been. but after getting the Direct Foam I have not had a dirty dish in my kitchen for a full week it's awsome it does all it is said to do and my husband has even taken to washing his own dishes after 13 years of marriage this is a first. and my youngest actually asks to do dishes.. Thank you Proctor and Gamble for making this product you do not know how awsome it is to be able to keep my kitchen clean when being so ill..
I will and do recomend Dawn Direct to anyone I get a chance to talk to. for the first time in my life I've not wished for an automatic dish washer..
thank you again
Melissa Pence
Columbus Indiana

By Melissa, at 9/09/2006 09:07:00 AM
I am using Dawn DirectFoam dishwashing foam and am pleased with the product. However, the spray bottle itself is troublesome. The white sprayer-top will sqooch down, but will not pop back up and it is aggravating to have to pull it up each time. Any help on this?????

By Anonymous, at 1/29/2007 12:27:00 PM
FANTASTIC!!!!!!!
I will continue to use this great product. So much faster and easier than filling the sink.

By Anonymous, at 2/06/2007 04:20:00 PM
Dawn Direct foam is great. We use it for baby bottles, nipples and the breast pump. Every new mother should know about this product. It should be marketed to new mothers and sold in the baby stores.

By ssw, at 6/29/2007 11:41:00 AM
I don't have a "microemulsion" to make the Dawn Foam work as advertised, but here's what I do. I take an empty bottle of Dawn Direct Foam and make my own refill solution.

You need VERY LITTLE Dawn liquid detergent to fill your empty bottle! Try 1 tablespoon of Dawn detergent per bottle and then fill the rest up with water. Shake it up to get the solution mixed well and then let it sit for a little while. It seems to work perfectly for me and produces a LOT of foam.

If you use even a little bit too much Dawn Detergent, the foaming will be diminished.

Experiment a little bit and see how it works for you.

Best wishes.
jrneubauer@hotmail.com

By Anonymous, at 8/13/2007 12:56:00 PM
I can't believe I am sitting here writing about Dawn Direct. I have no idea why I am actually at this site, other than wanting to discover others who understand that Dawn is actually selling you watered down dish detergent. In order to make your own soap for the pump, use about 1 part any brand liquid dish soap (go to Costco and buy a large quantity for very little money) and mix with about 5 parts water....as one commenter said, experiment a little. As far as "microemulsion", that's what soap does naturally. They are just marketing to everyone in a "new", seemingly different way. I noticed absolutely no difference in characteristics between Dawn Direct soap, and my homemade version with Joy. I'm sure Dawn is laughing all the way to the bank on this one, selling the consumer lots 'o water! :)

By tramm, at 9/26/2007 08:25:00 PM
I always my dishwashing liquid to shave with; but the Dawn Direct Foam smells so toxic I won’t use it.
If it is just a scent then WHY can’t they remove it!!!
Greg

By Anonymous, at 10/12/2007 08:19:00 AM
Tramm is right - I just tried it, works like a charm. I used regular Dawn and water, 1:5. Foamy goodness. So let's see . . . Dawn sells people more water at a higher price . . . but if people make their OWN, then they only consume 1/5th of the OLD dawn . . . . whoops, P&G just f'd up.

By Anonymous, at 3/03/2009 05:18:00 PM
I works great, but wonder where the refill bottles are sold.

By Anonymous, at 9/09/2009 12:55:00 PM
I like the direct foam mainly because of the pump bottle. It makes dishwashing so much faster and easier. I've looked for something like this for a long time. The soap itself is great, but as I said, buy it mainly for the pump.

By Anonymous, at 2/25/2010 11:42:00 AM

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Dawn Direct Foam

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