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Mega M&M's

by Steve
Thursday, August 04, 2005

Masterfoods USA officially introduced it's "Mega M&M's" candies today. The difference is that these are larger than the standard candies. The plain variety is 65% larger than standard, while the peanut variety is 45% larger.

The concept of huge M&Ms is not totally new. They had come out with the "Ogre-sized M&M's" in response to the Shrek 2 movie. Demand was enormous for the "bigger is better" chocolate confection, that Masterfoods decide to make a permanent thing with the "Mega M&M's".

M&M's launched a pretty cool website to promote their monster variety. It takes you into the M&M's laboratory, where you can watch "M&M experiments gone wrong", and get dossiers on M&M scientists. Fun.

14 Comments:

My guess is that they're trying new, bigger version because the mini-M&Ms were a miserable flop.

When you get down to it, though, they're just chocolate, and not very good chocolate at that. There are only so many ways to sell the stuff, so they have to keep trying new stuff to keep the novelty factor high. But everyone else is doing it, too, so there's no real increase in business to be had.

By Anonymous, at 8/04/2005 01:44:00 PM
¿mini-m&ms a flop? Balderdash!
Are you kidding? Minis are the best thing ever and sell like gangbusters.

mega m&ms are the same size that the "Shrek" m&ms were

By BKDotCom, at 8/04/2005 05:14:00 PM
meh, I preferred the dark chocolate M&Ms they sold as part of the Sith release.

How about Mega Dark M&Ms! Now that would be tres cool!

By Anonymous, at 8/05/2005 12:50:00 PM
Yes!! Mega Dark M&M's would be awesome!!!

By Anonymous, at 8/23/2005 12:45:00 PM
I've tried them, and I'm disappointed. Not with the taste, but the fact that the hard candy shell cracks in your hand before it even gets in your mouth!

By Amanda, at 9/01/2005 03:53:00 PM
The mega M&M's are great. I just can't find them in the store. So far I like almost all of the M&M's the company has come out with I prefer the peanut butter and peanut. Would love to be able to find these in the store on a regular basis. (I also prefer the bolder brighter colors....)

By Anonymous, at 9/06/2005 08:13:00 AM
Where is the closest location to Seattle or Redmond, Washington for us to buy these?????

By Anonymous, at 9/19/2005 09:51:00 AM
I Also haVE NOT BEEN ABLE TO LOCATE THEM IN sACRAMENTO EITHER

By Anonymous, at 11/02/2005 09:21:00 AM
THEY ARE HARD TO FIND IN SACRAMENTO ALSO.

By Anonymous, at 11/02/2005 09:22:00 AM
I have not been able to find the mega m&m's in upstate new york (ogdensburg, ny) either...We would like the small bags for children pleasa...thanks...s prashaw

By Anonymous, at 5/02/2006 01:57:00 PM
Where Are Mega M&M's sold near Marion, Indiana 46952. Have not seen them anywhere.

By Anonymous, at 6/15/2006 01:28:00 PM
Hi whats up? n2mh just having fun i love m&ms

By Anonymous, at 1/23/2007 06:46:00 AM
Mega M&M's killed my inner child.

By Anonymous, at 8/19/2007 12:56:00 PM
we need mega dark M+Ms.

By Anonymous, at 5/19/2009 10:39:00 AM

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