BLUTvodka - Vodka for the Poor

A new alcoholic beverage is making its way around The Netherlands called "BLUTvodka". In Dutch, "blut" translates to "broke" in English, meaning it's vodka for poor people.

The same venture that makes BLUTvodka also makes the Russian Roulette Vodka we blogged earlier today.

What makes BLUTvodka affordable to lower incomes is that the 70cl bottle contains only 20cl of vodka, while the rest is empty. Kinda like potato chips.

Attached to the neck of the bottle is a paper funnel that is used to fill the bottle's remainder with your favorite mixer, such as orange juice. So when you think about it, it's really just a do-it-yourself mixed-drink kit, only that you supply the mixer. It's just marketed on a new angle.

The company's website says it's already available in stores across The Netherlands. It's apparently being distributed by De Monnik Dranken, a Dutch company.

They're also working on another product called, "BLUTpizza", a pizza without toppings, but designed to be used with yesterday's left overs.

Thanks to Paul Lamens for the heads-up and for translating the Dutch.