Martinson-Nicholls, the biggest name in floor mat technology, did what was inevitable in the world of heated comfort, come out with heated floor mats for the car.

Now your little piggies can stay toasty while commuting to work. Hey wait! You can't drive with both feet on the floor can you? I guess this is only good for keeping your left foot warm.

The company is also marketing this product as a way to melt the snow stuck to the soles of your shoes, and evaporating the resulting water. Perhaps folks in New Orleans could have used these! Ok, sorry.

The heated car mat plugs into your car's cigarette lighter, and has an auto shut off after 30 minutes of use. It'll set you back $89.00, and won't be available until mid-November.