Label$Dollars Infiltrates the Deli

Label$Dollars is a coupon dispensing system that attaches coupons to deli labels.

It's the concept of LeveragePoint Media, who created the new system on the idea that Americans are not getting enough coupons.

The coupons get printed directly from the weigh-scale at the meat counter and deli, and are attached to the price label.

Research from LeveragePoint Media shows that more than half (56%) of deli shoppers visit the grocery store just to pick something up from the deli, while 53% of grocery shoppers stop at the meat counter to make a purchase. Label$Dollars were created to provide grocery stores with a way to lure these customers into making additional purchases elsewhere in the store.

Label$Dollars are currently in use at all U.S. based Safeway and Price Chopper stores.