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Rotating Packaging Provides 360° Visibility
by Steve
Wednesday, October 19, 2005
The new "Rotating Interactive Packaging" places a product inside of a clear see-through spindle that the shopper can rotate to see the entire product.AVC Corporation, who designed this new packaging concept, believes it will increase consumer sales of electronic gadgets because shoppers can inspect the entire product before buying.
According to Moshe Begim, President of AVC Corp...
You can see a person picking up the package and spinning the center to check out the product. They call their friend over to feel it. It gets handed back and forth and pretty soon the customer is walking toward the counter with the product. Where else can you get that kind of interaction with the product that stimulates sales?The company says that security is assured via a theft-resistant design. The product is snugly RF-sealed within the rotating chamber, requiring a knife or scissors for removal, nor can the chamber itself snap out of the package framework without extensive cutting.
6 Comments:
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okay, so maybe I'm being soooo simple here, but how about just having the packaging clear on both sides?
By , at 10/19/2005 07:18:00 PM
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yeah...thats what I was thinking
By , at 10/20/2005 07:32:00 AM
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Just seams stupid and that the pacakaging would make it cost more.
By , at 10/20/2005 04:09:00 PM
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I think it's a great idea at least this way you'll know exactly what you're getting
By Gin, at 10/27/2005 05:35:00 AM
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Oh thank god, I was SO tired of having to pick things up and look at them from all directions.
Never again will I have to face the burden of lifting a 4 oz cellphone just to see what the plain black back looks like!By , at 11/01/2005 05:56:00 AM
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I think that pakaging is important. I think things seem to be be silly when you read about it are quite effective when in a store, and you are trying to select a phone, and suddenly several people are playing with this one phone in the funny rotating package...
By , at 11/22/2005 11:58:00 AM
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Strange New Products is a look at the weirdest, funniest, stupidest, and ingenious new products entering the marketplace.
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