Rotating Packaging Provides 360° Visibility

The new "Rotating Interactive Packaging" places a product inside of a clear see-through spindle that the shopper can rotate to see the entire product.

AVC Corporation, who designed this new packaging concept, believes it will increase consumer sales of electronic gadgets because shoppers can inspect the entire product before buying.

According to Moshe Begim, President of AVC Corp...

You can see a person picking up the package and spinning the center to check out the product. They call their friend over to feel it. It gets handed back and forth and pretty soon the customer is walking toward the counter with the product. Where else can you get that kind of interaction with the product that stimulates sales?

The company says that security is assured via a theft-resistant design. The product is snugly RF-sealed within the rotating chamber, requiring a knife or scissors for removal, nor can the chamber itself snap out of the package framework without extensive cutting.