Marketed specifically to folks in the Big Apple, NYZZZ helps New Yorkers slow down, and catch some "Zzzzz's".

It's the product of Southerness, a company that sells candles and fragrances that celebrates the spirit of the South.

Because New York City is "The City That Never Sleeps", it made sense for Southerness to help them deal with their frenetic lifestyle by introducing a set of candles and sprays designed to relax their nerves, let them enjoy the goodness of the Deep South, and maybe even get some rest.