Vodka in a Tube

"Go Wodka Extreme" is marketed as the world's first drink in a tube. It's fruit flavored vodka, containing 10.5% alcohol by volume. They also have a more modest line of tubes with just 4% ABV.

Currently only available in Austria and Germany, the 190ml Extreme tubes come in three varieties: Cranberry, Lemon, and Energy.

The website shows photos of people drinking Go Wodka, looking as if they're sucking on tubes of toothpaste. Here's a photo of a woman drinking vodka while swimming in the ocean.