Nite Owl is the name of a new party novelty, that combines a unique energy drink, a glow-in-the-dark shot glass tray, and dry ice.

How it works is it starts out with a special serving tray that incorporates a cool blue light illuminating the shot glasses. Then you pour in the Nite Owl energy drink. Next you insert a special dry ice capsule into the glass (the capsule is not consumed). Finally, you activate the shot with your favorite alcohol (vodka or rum is recommended).

You end up with an alcoholic energy drink that belches out smoke. The serving tray illuminating the shot glasses attracts attention and plays on people's curiosity to lure them into buying a shot. You can probably make a lot of money selling 'em.

Check out the video.