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Scented Bus Stops
by Steve
Monday, December 04, 2006
Arcade Marketing Inc., in tandem with the California Milk Processor Board, is putting up a new type of advertisement at bus stops that emit the smell of chocolate chip cookies.The ad, which will be placed at five bus stops in downtown San Francisco, utilizes the company's technology called MagniScent®, which disseminates smell via
scent-infused adhesives affixed to the inside of the bus shelters and undersides of the benches.
It costs about $30.00 to "ad-scent" a bus stop, and the smell is expected to last a week.
While scent-based advertisements have been used in magazines, it's supposedly a first for outdoor advertising. Though, I swear some fast-food burger joints deliberately pump burger smoke outside just to get me to walk in!
Interesting that the Milk Board would use cookie smell to attract attention to milk.
Via Yahoo News
10 Comments:
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Of all the weird things that have ever turned up on this site, this is the weirdest. What about the mixture of chocolate chip cookies and normal bus stop smell?
By , at 12/05/2006 01:16:00 PM
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lol... I couldn't agree more with level 1...
AnneBy Anne, at 12/10/2006 01:47:00 PM
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Strong scents can give many people migraines (including me). I'm sincerely hoping that this does become popular, or going out in public will become a living nightmare.
By , at 12/14/2006 10:56:00 AM
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These things were up in SF for about 15 minutes before they were removed.
"Some critics expressed concern over potential allergic reactions. Others complained the ads could be offensive to the poor and homeless who can't afford to buy sweet treats."
Don't want to offend the homeless. They're a BIG constituency here.By Jeffapotimus, at 1/03/2007 03:32:00 PM
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But bus stops in SF already smell like milk...
By , at 2/09/2007 01:38:00 AM
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they should put these in johnny on the spots instead of bus stops!
By , at 2/20/2007 02:55:00 PM
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Wow! this bus stop smells like ass and cookies!
By , at 5/05/2007 07:15:00 AM
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That's digusting.
I should think that we have the right to go out and just have fresh air.
They are tying to bombard us with advertsing every which way. This is going too far.
Not to mention the physical effects etc it will have on some people. (as people have mentioned)By , at 6/05/2007 01:56:00 AM
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what so unusal about a scented bus stop. I know several that smell of urine, alcohol, barf and other orders
By , at 7/02/2007 08:56:00 PM
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Milk. Gross.
By , at 8/23/2007 09:08:00 AM
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Strange New Products is a look at the weirdest, funniest, stupidest, and ingenious new products entering the marketplace.
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